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Proofboard

When building becomes easier, deciding what deserves to be built matters more.

AI makes it easier and cheaper to turn ideas into products. Proofboard helps you decide which ideas deserve the investment.

The work starts before the first prompt.

Most product organisations do not lack ideas. They lack a durable way to decide which ideas deserve attention.

Before committing, understand the problem, who it matters to and what gives you reason to act.

Turn knowledge into informed decisions.

Your company knows more than any one team. Proofboard processes that knowledge through structured discovery—connecting evidence, challenging assumptions and revealing what needs investigating.

Explore the connected knowledge

Industry knowledge

Customer interviews

Research notes

Market trends

Past decisions

Support conversations

Signal New users get stuck Confidence
in context
68/ 100
Product knowledgeCapabilities, constraints and prior product decisions.

A familiar workflow. AI that challenges your thinking.

Proofboard’s AI draws on your company’s knowledge and established product discovery practices to challenge assumptions and ask critical questions tailored to each opportunity.

Customer feedback, internal ideas and leadership requests are all assessed against the same standard. Every team works within the same structure, on a familiar Kanban board.

Product discovery

Signals

Reports take too long

Customer signal

Changes go unnoticed

Internal signal

Opportunities

New users get stuck

AI review

Discovery

Team invites stall

Active

Dashboard overload

In review

Spec-driven development

Enhance your AI software development.

Turn discovery into a clearer brief for AI. Structured specifications give design prototypes and software development the same foundation: context, requirements and acceptance criteria.

Product specification

Working draft

First-session experience

New users get stuck

Problem & outcome

Help new users move from getting stuck to reaching first value.

Requirements

Make the next essential action clear.

Acceptance criteria

Users can identify their next step without assistance.

Open questions

The cause of first-session friction still needs validation.

AI-assistedDesign prototypes
AI-assistedSoftware development

Speed without intent is just faster rework.

  1. Prioritize
  2. Real
  3. Opportunities
  4. Over
  5. Features

Choose what to pursue, investigate further or leave behind. Give your team and your AI the evidence, context and specifications to act on that decision.